How this wedding florist provides a high-end client experience that saves her 276 hours a year on admin
Name: Nat Robinson - Studio Feverfew
Industry: Wedding & Event Florist
Service Provided: Summit Suite (Dubsado CRM Setup) + coded forms + ongoing support via Summit Support.
THE CHALLENGE: “I was constantly flowering — and constantly on my laptop.”
Until 2024, Nat was able to manage everything for her floristry business solo — creating beautiful floral designs for her couples and handling every admin task behind the scenes. But when her bookings nearly doubled for the following year, so did the mental load.
She was juggling consultations, mood boards, invoices, contracts, and reminders — manually by using a mix of tools like Calendly, Canva, Google Meet, and endless lists in her notebook.
“Last year I was constantly working, constantly flowering—and constantly on my laptop late into the night.”
She knew she needed a CRM and heard great things about Dubsado. But like most creative entrepreneurs, she was hesitant:
Would it be a massive learning curve?
Would she have to spend hours setting it up?
Would it actually be worth the time and money?
“I just presumed I’d have to be on Zoom calls constantly with someone being like, ‘Should we put this here?’ or ‘What happens next?’”
Nat needed a system—but not one that added more overwhelm to everything she was already doing.
THE TURNING POINT: “I wanted to set up Dubsado and a few other florists had been like, ‘Harriet’s done mine.’”
After asking around, Nat took a leap and got Dubsado — but quickly realised she needed someone who really knew how to make it work for a floral business like hers.
And after asking around for recommendations from other florists, she landed on one name. Harriet Evans.
“ What’s amazing about Harriet, in terms of the UK floristry industry, is that she's got a real reputation for being amazing.
She had that breadth of knowledge from working with people within the same industry as me. And so, I didn't even look at anyone else.”
With the raving reviews from her peers in the industry and the ownership Harriet was willing to take over developing a system that worked for her business, Nat chose not to look at anyone else.
THE PROCESS: “I didn’t think it would be that hands-off — but it was.”
Nat hired Harriet to fully set up her Dubsado CRM —and the difference was night and day.
She’d expected hours of back-and-forth. Instead, she got a done-for-you experience that felt seamless and easy.
“Harriet just got on with it. She’d message me like, ‘Okay, this is done. Can you approve it?’ I really enjoyed that.”
Harriet set up workflows, forms, and automations — all tailored to Nat’s brand and the high-end client experience she wanted to deliver.
“It was a visual form that was clear and succinct to fill out, and so I was able to give all the information she needed. I was impressed by how easy it was. I’d envisaged going into the process that I’d have to be sat on my laptop for hours — but it was nowhere as time-consuming as I thought it was going to be.
From that point of view, I found the set-up really easy….It was so nice to have someone take all of that and do it for you.”
THE RESULTS: “My clients are used to a high level of service at every touchpoint and it was really important my business reflected that.”
Nat entered this floristry business to do flowering for her couples. And not spend hours sending emails and manual admin. A custom Dubsado setup has helped her do more of that.
“I didn’t become a florist to send invoices. Now I actually get to flower. I make mood boards. I design. I’m in my creative zone again.”
What does that mean?
276 hours saved on admin.
When calculating the amount of time she used to take onboarding and offboarding a client, writing emails, along with other miscellaneous tasks, Nat is set to save 276 hours a year with a custom setup with Dubsado.
Plus all the money saved.
All that time saved means Nat could dedicate it to the bigger revenue-generating activities in her business without having to outsource the admin to a VA (saving her nearly £8.5k or $11.5k).
All because of a system that will last her years, even as the business scales up.
No more late nights.
With a system that provides a high-end client experience on near autopilot, Nat’s been able to save hours with her new system despite a doubled-in-size clientele.
“This year, I hardly do any evenings on my laptop. I don’t think that’s a coincidence.”
A more premium client experience.
Nat works with higher-end wedding clients, and many are spending thousands on their florals. They expect a luxury-level experience from start to finish.
From enquiry to onboarding to offboarding, her process now feels elevated — without extra effort on her part.
“My couples get their invoices, contracts, and reminders automatically.
I’ll be flowering for a hotel event, an email goes out, the client pays within 20 minutes, and I didn’t even realise it had been sent.”
Client-friendly and easy to manage at the click of a button
“I’ve been walking my dogs and clicked a button — someone books a call in my diary before I’m even back home.”
Now my clients have a portal where they can see everything in one place. It’s so much more efficient.”
An offboarding workflow that makes it so easy to get reviews.
Harriet helped her load every 2025 client into Dubsado — ready to go. And it was important that every future client knows why working with Nat is the best decision they could make.
“We’ve done it from enquiry right through to offboarding. Even the post-wedding thank-you and Google review requests are automated now. That used to take me forever.”
For creative businesses like Nat’s, it’s a system that (almost) frees you of mundane admin. More importantly, it gives you the time-freedom to do the thing you love.
“This (new system) has freed up so much time for me to actually do the things in my job I love.
For anyone with a business that requires processes, this is an amazing timesaver. I've got so much more time to do the things that are really important to me and my clients — actually flowering rather than doing the admin.
That’s why I wanted to be a florist in the first place. It wasn’t to sit here and send invoices and create to-do list reminders of everything I need to do for a wedding.
And more importantly, for anyone running a creative business, I’d say this gives you the space to do the thing that you love. And I think that’s really important.”
This case study was built on a conversation with this specific client, going through our work together.
Anything in quotes is a near-word-for-word statement said by the client on a recorded call or in a testimonial.
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