Certified Dubsado Specialist and Clickup Expert for EntrepreneursResending that same ‘welcome’ email 5 times a month isn’t the vibe over here.
With systems that do more of the heavy lifting and grow your reputation, so that you have more brainspace to create, rest, and actually enjoy the business you’ve built.
Clients hired you for the work you do, not to spend your days ina never-ending cycle of proposal creation, follow-ups, and invoice reminders
So, why is your client experience holding on by a tether of tasks and processes living in your brain?
A flurry of back-and-forth emails between you, your VA, and a client just “checking in.” And way too much time juggling admin across multiple projects.
Let’s build you a system that works in the background, from first enquiry all the way to post-project support.
To support the seamless experience your clients expect when working with you.
Which can only happen when you translate client processes that live in your memory into a system that works at the click of a button— built with tools like Dubsado, ClickUp, Zapier, and what-works-for-you —designed to take hours of admin off your plate.
All done to free you up to actually enjoy the business you’ve built.
Which is why I can’t wait to take it off your mind and help you build exactly that.
Hi, I’m Harriet Evans — the systems strategist for creatives who care about client experience.
And before I even knew what ‘systems’ were, I was obsessing over how to make things run smoother for clients spending £25K+ on a single experience.
I spent over six years in luxury management, most of it at a historic motor-racing circuit where I was an event planner.
And you’d be surprised at how unorganised the admin was. Messy spreadsheets, no-shows, a poor booking system, and instructors turning up late (or not at all). Which made it harder to keep clients happy.
I’m never going to be someone who signs off and leaves the mess behind.
So, I pushed for better. I mapped out every interaction the clients had at the circuit, from booking to goodbye, learned and implemented a new booking system, and even trained the team — and watched everything change for the better.
Turns out, you can be good at spotting the cracks and love fixing them
Which is why I made it my whole business.
When I started my business as a VA-OBM in 2021, I began helping my clients keep their systems running in the background.
And to run that business? I learned and incorporated tools like Dubsado and Click-up to keep it running like a well-oiled machine..
And with that, came the realisation. If I can build something like this for myself, wouldn’t others benefit from it as well?
Since then, I’ve helped creatives and service providers build systems that feel good, look as gorgeous as their branding, and give their clients an experience that matches the value of their work.
Because if your clients are paying premium rates, the journey should reflect it — from first enquiry to final send-off.
Just like I can’t function without systemsHEO HQ wouldn’t function without Laura, my right-hand woman
While I’m deep in strategy and workflows for our clients, Laura’s in the background bringing it all to life — from designing proposals to saving me hours I’d otherwise spent clicking around in Dubsado and ClickUp.
She’s a Dubsado-certified specialist (a total wizard like me), and while her favourite system is Google Calendar (can you believe it?), she gives me the gift of time, so I can stay focused on mapping out the big picture for HEO HQ’s clients.
That’s why my goal isn’t extravagant: it’s to help you fall more in love with the work you actually love
To give you the headspace to rest, create, explore, or heck — work from your phone while on vacation for weeks on end.
While also making your clients feel like VIPs, the second they hit send on your enquiry form.
Time away from my inbox means my clients and enquiries are still taken care of
It’s a business I’ve built for me and my clients, the kind that allows me to:
Work remotely in a campervan for a few days every month
Take a sea-dip every day before lunch (yes, everyday)
Learn new hobbies, like most people buy houseplants ( I do have loads of those as well)
30 km trail runs, tennis, skateboarding, hiking, 500km bike rides for charity
Being game for anything that feels like an adventure means I believe in living to work, not the other way around.
Did it begin when I took my horse to Uni with me? I don’t know, you tell me.
Highly personalized client experience
✷
Highly personalized client experience ✷
Like I did for these clients
And if not checking your emails right before bed sounds like a dream?
From proposal to that last feedback form — I’ll help build you a business that doesn’t rely on you remembering every step.
Just thoughtful systems that quietly handle it all, even when you’re asleep.
Connect with me on insta
✷
Connect with me on insta ✷
